The ABC Mom Expo, a globally renowned event in the maternal and baby care industry, took place in Dubai from December 17-19, 2024. This important platform focused on industry trends, brand exchanges, and international cooperation, bringing together leading maternal and baby brands and industry professionals. BB Kitty, an international brand specializing in high-end baby care products, showcased its offerings at the event. The booth attracted significant attention, with continuous business inquiries and partnership discussions. The brand’s outstanding products and philosophy earned broad recognition from visitors. Even the Mayor of Dubai visited BB Kitty’s booth, further highlighting the brand’s growing influence in the Middle Eastern market.

Brand Story: A Fusion of Maternal Love and Expertise

BB Kitty was born from a combination of maternal love and professional expertise. Ten years ago, founder Sharon, a mother seeking safe and highly absorbent diapers for her child, was dissatisfied with the available options on the market. This gap led her to pursue a career in the maternal and baby care industry. After 108 product trials and multiple process upgrades, BB Kitty was officially founded in 2016. The brand’s philosophy, “Born for Baby, Good for Mommy,” is rooted in Sharon’s love for babies and her mission to provide mothers with the best parenting experience.

Global Expansion: Deepening Presence in the Middle East and Beyond

BB Kitty is committed to providing high-end baby care, and it has become the preferred choice for parents in many regions. With a footprint covering 26 countries, including Central Asia, Southeast Asia, and Europe, the brand has received widespread market acclaim. In 2025, BB Kitty established its Middle East branch in Dubai, marking a significant milestone in its strategic expansion in the region. As demand for high-quality organic maternal and baby products continues to grow in the Middle East, BB Kitty will continue to provide babies with safe, comfortable care while making parenting easier and more efficient for mothers.

Looking to the Future: Innovation-Driven, Guarding Healthy Growth

BB Kitty’s success is driven by its unwavering pursuit of natural, safe, and innovative products. Every diaper is made in a dust-free, fully enclosed workshop on world-class intelligent production lines, with the capacity to produce up to 800 diapers per minute, ensuring a steady supply to global markets. Moving forward, BB Kitty will continue to focus on product innovation to meet the changing needs of the market, offering safer, more comfortable, and sustainable care solutions to safeguard babies’ healthy growth and become a trusted guardian brand for mothers worldwide.

Learn more: bbkitty.com