Born from a Mother’s Love, Deeply Rooted in the Middle East: BB Kitty Shines at Middle East Maternal & Child Expo, Garnering Widespread Attention and Partnerships

Recently, the premium maternal and infant care brand BB Kitty made successive appearances at the ABC MOM EXPO in Dubai and Saudi Arabia. As a key strategic move in its global expansion, BB Kitty quickly became a standout highlight at the exhibitions, drawing significant attention with its profound brand heritage, exceptional product quality, and deep understanding of the Middle Eastern market. This further solidified the brand’s influence across the region.

1. Purpose of Participation: Upholding Quality Commitment, Opening a New Chapter in the Middle East Market

As its first large-scale brand showcase since establishing its Dubai branch, BB Kitty aimed to deepen its presence in the Middle East by responding to local demands with high-quality products. The brand highlighted its premium product lineup and quality assurance system centered on the core principle of “Safety Through Zero Additives, Assurance Through Care.” All products hold multiple internationally recognized certifications, including EU CE, German Dermatest for sensitive skin, and SGS safety verification. Supported by transparent supply chain management and partnerships with global top-tier raw material suppliers, BB Kitty strengthened its foundation of market trust and conveyed its brand ethos of “Born for Baby, Good for Mommy.”

2. New Product Debut: Innovative Technology Leading Localized Parenting Experiences

At the expo, BB Kitty premiered for the Middle Eastern market the innovative achievements of its joint research and development laboratory. These include: a baby care Sensitive series designed for delicate skin; a Premium series featuring upgraded breathability and moisture-locking technology; and eco-friendly diapers made from natural organic cotton that are naturally degradable. These products combine technological innovation with localized market insights, precisely addressing infant care needs in the Middle East’s dry, hot climate. By upholding the brand’s dual commitment to children’s health and sustainable development, they gained widespread recognition from buyers and industry professionals on site.

3. Brand Story: A Mother’s Heart, Fostering Cross-Cultural Emotional Connection

BB Kitty set up a dedicated brand story area at its booth, recounting the journey of founder Sharon—who, starting from the real challenges she faced as a mother, founded the brand after 108 trials. This story, rooted in maternal love and perseverance through adversity, deeply moved numerous parents and professionals in attendance. A mother from Riyadh shared on-site, “This story makes me believe that this brand truly understands mothers’ needs and expectations.” Emotional resonance has become BB Kitty’s core differentiating strength, infusing its growth in the Middle East with a human touch.

4. Targeted Dialogue: Connecting with Strong Partners, Expanding the Collaboration Ecosystem

During the exhibition, the BB Kitty team held in-depth discussions with nearly a hundred premium channel partners from markets including Dubai, Saudi Arabia, Kuwait, Pakistan, and Indonesia. These partners included established distributors, chain retailers, and e-commerce platforms. The meetings focused on introducing the comprehensive market support system BB Kitty provides to partners, covering core product advantages, a 1:1 after-sales guarantee, professional training support, brand marketing resources, and an efficient supply chain system backed by three operational centers in Hong Kong, Shenzhen, and Quanzhou. Multiple preliminary cooperation intentions were successfully reached, achieving significant outcomes and laying a solid foundation for future regional collaboration.

5. On-Site Highlights: Government Visits and KOC Engagement Drive Cross-Industry Brand Awareness

During the expo, the Mayor of Dubai visited the BB Kitty booth for an exchange, reflecting the high level of attention and support from local government. At the same time, many influential local KOCs and parenting experts in the maternal and child sector voluntarily visited to experience the products, sharing live broadcasts and authentic content on social media to extend the brand’s influence beyond the vertical maternal and child industry. The booth attracted consistently high traffic, receiving nearly a thousand professional visitors in total. The number of high-quality cooperation intent registrations significantly exceeded expectations, further strengthening BB Kitty’s channel foundation and public recognition in the Middle Eastern market.

6. Looking Ahead: Deepening Presence in the Middle East, Moving Towards Becoming the Trusted Choice for Global Families

The success of this exhibition marks a key transition for BB Kitty in the Middle East—from “strategic presence” to “localized deep cultivation.” It has not only delivered tangible business opportunities but also effectively communicated the brand’s values and built market trust.

Looking ahead, BB Kitty will continue to leverage its Dubai branch as a regional hub, integrating global R&D capabilities and supply chain resources to consistently provide safer, more comfortable, and more sustainable maternal and infant products and services for Middle Eastern families. The brand is steadily progressing toward its vision of “becoming a trusted maternal and infant brand for tens of millions of families worldwide.”

Learn more: bbkitty.com